Tuesday, September 8, 2009

Advancing and Integration of Web 2.0 Technologies

Over the past twenty years, the Internet has advanced in every way possible, the most notable being that of integration. One of the biggest problems with Integration has always been that different platforms do integrate well. For example, if you’re using a Mac book, you can’t download programs or plug-ins that have a .exe or executable file, vise-versa, if you’re using a windows operating system then you can’t download a .dmg file, ( a.dmg file is the equivalent of .exe on a windows.) XML languages have broken down the barriers of this problem.

In a nutshell, XML Technologies make content viewable on multiple platforms and operating systems, according to Richard MacManus and Joshua Porter, “XML technologies enabled content to be shareable and transformable between different systems, and Web services provided hooks into the innards of sites. Instead of visual design being the interface to content, Web services have become programmatic interfaces to that same content.” Macmanus and Porter use Ebay as an example of integration, due to the way sellers list products and the way that buyers purchase products.

When an individual, or business for that matter, list a product on Ebay, there are two options, using a template that Ebay provides or using your html code. Ebay gives you option due to multiple reasons. The first being people use different operating systems and/or browsers, which view web pages differently. The other being that different java script run programs (picture viewers or slide show script-runners) will not be properly run due to different run-time errors, another XML advancement is exemplified by Andale. Andale is tracking service that allows sellers to view how many people either, look at their item for sale or add their item to watch list. The main feature of this program or tracking service is that it tracks not computers, but people and it then profiles their buying habits or the products that they may have been potentially interested in, the reason being that, the next time they get on Ebay.com it automatically shows item they may be interested in.

Inevitably, people are always going to continue further technology to be more intuitve for shoppers, sellers and browsers. I think it’s scary that are programs profiling my web browsing and buying habits; even though their for my benefit and only being used for intrusive services. However, if EBay has this service, it makes one wonder what other people are doing with these advanced web 2.0 technologies.

1 comments:

Tony said...

This is a good post but you are lacking a link, image, or video and need to mention the article name and author within the post. Again, be sure to follow guidelines or you will not continue to get full credit.